We believe great leaders are made, not born.
After nearly 10 years in business, here’s what we’ve learned about supporting leaders in professional services and tech:
The hardest part of your job isn’t technical complexity
It’s the people.
Most of the technical specialists we support were promoted for their expertise then find themselves judged on their ability to manage people.
And no one taught them how.
Too many leaders are left to figure it out alone.
- You don’t have access to inspirational mentors or positive role models.
- You rarely get a safe space to stop, think, or try new approaches.
- You sometimes feel like an imposter—wondering if you’re good enough for the next step.
- Your impact feels inconsistent. Some people thrive under your leadership. Others resist it.
- You care deeply, but don’t always know the right thing to say.
- And not knowing leaves you stuck, frustrated, or afraid to get it wrong.
We’ve seen this time and time again.
And we’ve learned that building engagement and trust takes more than just saying the right words.
Creating high-performing teams takes more than good intentions.
It takes brain first leadership.
The kind grounded in neuroscience and what works.
The kind that helps you stay calm under pressure, connect with people, and lead with clarity, even on the tough days.
That’s what we’ve been sharing in The Juice.
Since November 2023, we’ve sent 34 editions of our leadership newsletter and we hear the same thing again and again:
“It’s like you’re in my head.”
“It always gives me exactly what I need.”
“This is the only newsletter I actually read.”
And now, people are asking for more:
The back catalogue. The tools. The space to apply it in real life.
We know our brain first leadership approach works but in a time of budget cuts, fewer people can access it through traditional coaching and training routes.
So we asked ourselves: how can we support more leaders in a practical, powerful way?
And we came up with an idea.
A new kind of leadership community.
One that’s warm, affordable, and co-created with you.
At Northern Value Creators, we’re building a community of practice for leaders who want to:
✔️ Lead consistently (even on hard days)
✔️ Tackle difficult conversations with confidence
✔️ Build trust across teams and peers
✔️ Communicate with more ease and intention
✔️ Feel less alone in their leadership journey
But before we build it, we want your voice in the room.
We’re running a short survey to test our thinking, shape the offer, and understand what would genuinely support you.
It’ll take less than 5 minutes.
As a thank you, we’ll randomly give 10 respondents a free copy of their choice from our 3 premium guides (normally £47).
Survey closes Friday 12th April
Winners announced Monday 15th April
Take the survey here:
https://forms.gle/sW1us7phEWRzGSMd7
Thank you for helping us shape something meaningful.
We can’t wait to build this together.
